Those in the Medicare supplement insurance business working as either brokers or agents probably already understand the importance of generating good leads for their sales. After all there is a huge difference in conversion rates between hot Medicare supplement leads and cold calling. Some salesmen claim to be able to close 90% consistently over time with fresh quality leads, and in Medicare insurance it doesn't take that many sales each month to make a very nice income. And that is probably the reason why you are insurance sales anyway, right? How do you get your leads? Large companies have the option to do big marketing campaigns spanning many media such as the local yellow pages, newspapers, magazines and television, where as smaller and medium sized companies don't have that kind of budget and would most likely not be able to compete anyway f they tried. So it pays to look for generating leads in other places.
One option that is very popular is purchasing your leads online from one of the many companies that specialize in doing so. Every day hundreds of people in your area are online looking for what you have to offer, but do they know about you? If you do a search in Google or Yahoo on your keywords chances are you are nowhere to be found near the top, while a bunch of other websites, that are not brokers or agents are. These are the companies that specialize in getting Medicare supplement leads. They operate many websites working together to draw potential customers looking for insurance to fill out their “get insurance quote” forms. When they do so, they have a fresh quality lead that you can purchase and call immediately. There is no doubt that these leads are among the best you can buy, because the prospect has been presold already and is actively looking for what you have to offer.
How do you choose which company to buy from?
The first thing to look at is if the company can provide you with the leads you want, that much is obvious. You should be able to get exactly your niche lead and not some general inquiry about tan insurance package. Next you should look for what kind of customization the company offers. The good companies will often offer a platform from which you can filter what leads you want to receive based on criteria such as income, age, geography and other factors that make a difference when you want to reach your target group.
Another thing to consider is the price of the lead of course. Online leads are usually relatively cheap while having a high quality. You should also check what kind of terms the company offers. Can you sign up and buy the leads you want or do you need a paid subscription. Is there are minimum amount of leads you need to purchase. These are all thing to consider. It is of course the best if you can try out the site first.
