Author: Nicola Baume Added: August 18, 2009
Knowing the in's and out's of how a website can help you build an online presence for your reborn doll business is important for the artist ready to take the step to making their hobby a real business. When you decide to start your reborn doll website remember it is a marketing tool, the same as a shop front is. The purpose of your website is to sell your expertise as a reborn doll artist and in the process make money from your reborn doll talents. Many, many websites do not achieve this. They are more like fliers in cyber space! Do not make this mistake. A website is the marketing tool that the internet shopper sees first. A website acts as your virtual shop front, helping your target customers to locate you and build brand and product awareness that eventually helps in increasing sales. A website helps you expand your market to the whole world and it works for you twenty-four hours a day. Imagine waking up in the morning and having received orders while you were asleep! That's making money while you are asleep. Reborn doll collectors come from all over the world and only by having a presence on the Internet, can you possibly make contact with them. By adding a payment gateway to your website you will be able to take orders from customers all over the world. By accepting credit cards, you could potentially increase your sales by as much as 30 to 100 percent. Register your reborn doll website with Paypal (no registration fees) to accept all major credit cards.5 percent -2.9 percent for each transaction. When you have a website you also have a dedicated email address so your customers can get in touch and you can get in touch with them. You can use this email as a marketing tool in itself. Your market is very large. Do you realize that over 200,000 people Google 'reborn dolls' in a month. These are buyers and artists, both beginners and more experienced, looking for dolls and products. You could have a part of this market with a website. Buyers love to read other buyers views of doing business with you, a testimonial page does this. People out there may be wary of you but letting them see the endorsements of others like them who have been happy doing business with you, can turn skeptics into loyal customers. If you have a reborn doll website it creates an image that is larger than life. There are many small and micro businesses that operate from home offices, garages and the like that would not impress customers if they were to visit. Working online means low overheads, working from anywhere that has internet access and being in charge of your time. A well presented website helps you build a professional image and a perception that you are company able to cater to all the customers needs. We hope this has been helpful for you if you are thinking about starting your own reborn doll website. We wish you all the luck in the world and are great admirers of the work reborn doll artists are doing.
--- Fran and Nicola share many other great Internet Marketing Strategies in their Reborn Doll Web Business Book 'http://www.reborndollsforfunandprofit.com
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